Saudi Broadcasting Corporation changes to Saudi Broadcasting Authority

The Saudi Broadcasting Corporation has changed its English title into Saudi Broadcasting Authority, according to an announcement by its board of directors which reached the decision at a meeting held recently under the chairmanship of its chairman Dr. Awwad bin Saleh Al-Awwad, Minister of the Media. In remarks today, Dawood bin Abdulaziz Al-Shiryan, Executive President of the authority, said that the abbreviation of the new name SBA is designed to remove confusion with the recently-launched Saudi Broadcasting Channel (SBC).